Dec 3 New Site & Affiliate Program Launch, What You Need To Know Now (Updated)

We are thrilled to announce the launch of the new, improved and affiliate program!! Here is a brief rundown of immediate info that you need to know (including what’s coming soon and a bonus for you):

How Will This Affect You?

Improved conversions should be the first start! A modern update to our site, with improved navigation, larger images, simpler purchase process, and more, will create a much more user-friendly shopping experience, making customers feel more confident completing their purchases, confirmed by our initial tests. Improved reporting will help you to be better able to monitor and fine tune your promotions. And both updates will allow us the flexibility to grow and begin to offer a wider variety of promotions and promotional tools.

Most importantly: all current links will still be tracked indefinitely as they are redirected to the new site. If you have any questions or notice any issues please contact me.

Again, existing links will be redirected indefinitely, so there should be no need to update your old links. If you click through one of your links, it will redirect to the new site and you should notice your new affiliate tracking ?acc=YOURNEWAFFILIATECODE – if you do not see this please contact me asap.

As many pages as possible are and will be redirected to their equivalent page (such as product pages and category pages), however some still may be redirecting to the home page – these have been and are continuously being added throughout today and tomorrow. I have been going through and trying to find as many links as possible that may need to be manually updated on your sites for a better user experience and ideal traffic targeting.

If I haven’t gotten in touch with you yet, feel free to contact me.

The affiliate tracking cookie will also remain unchanged.

Logging In To The New Affiliate Program

The new affiliate program will be on the same url, (the old affiliate program will still be kept accessible to check past stats, history, and banners at

How To Make New Affiliate Links

Once logged in, click “Banners & Links” in the left hand navigation. Links to the new site will be in a new format and generated via a link generator in the affiliate program.

A default affiliate link to the homepage will be given to you here.

You may also link to any product, category, or sale page – simply copy/paste the url that you’d link to link to into the link generator and you will be given your affiliate link to that page.

Rather than using your previous affiliate code, a new, longer string of randomly generated letters and numbers will identify as your affiliate code. This code will be the same for you on each link, so once you have you it, you may use it to create links on your own by simply adding ?acc=YOURNEWAFFILIATECODE to the end of your desired URL.

You can also create your own custom affiliate URLs under “Refer Friends” Here it will give you your default affiliate link and also give you the option to create your own custom appendage to the link for a prettier URL to promote.


Banners can still currently be found in the old affiliate program, and will be added into the new affiliate program shortly.

What About Male Stockroom?

All links are currently unaffected however will also be redirected (and tracked) to the new site in the near future – I will notify when that will be happening. We are still dedicated to serving the gay male community; rather than splitting our stores between “straight” and “gay,” we are aiming to strengthen and unify our brand with one single, more gender neutral site.

What About Co-Brand Stores?

Existing co-brand stores are currently unchanged and unaffected; those affiliates with co-brand stores will still be maintained in the old affiliate program until we are ready to migrate those accounts. I will be contacting everyone with co-brand stores in time to go over updates.

Coming Soon and A Bonus For You!

Continual enhancements to both the new site and affiliate program are currently and will be ongoing. We are well aware that the affiliate program as it is now is missing a lot of window dressing, however its basic functionality and reporting are superior to our current system; we did not want to delay the launch of the new just to finish the superficial text and visual decor of the affiliate program.

As with many new site and program launches, we anticipate a few bumps in the road, and in appreciation for bearing with us, we are offering an additional 5% in commissions for December 2015 and January 2016 sales.


Holiday Promotions!

Our annual holiday SeXmas Sale and promotions are also launching today! Banners will be coming soon, but just copy/paste the following link into the links page in the affiliate program for your affiliate links:

SeXmas promotions landing page:


Thank you for your continued support and patience, please don’t hesitate to contact me with any questions.